Galaxy Note: The World's Most-Loved Phone
When the Samsung Galaxy Note 7 launched in the fall of 2022, it did and so to wide acclaim. The Note series had been one of the most pop always, offering a larger form factor that was an unexpected hit beyond the world. And it had a stylus that actually worked. After we tested the Note 7 in the PCMag Lab, we alleged it "undoubtedly one of the best phablets available." The Notation 7 was a hit. Samsung sold more than 2.five million units. Then Note 7s started exploding.
Reports came in slowly at first. A Note 7 caught fire in someone's pocket. Then at that place was a photo of it on fire in the cab of a truck. Apace, what started out equally anecdotal became a trend. Within two months, Samsung had to call back all 2.5 million Annotation vii devices. Well-nigh estimates put the cost of the call up at $v.3 billion, and the Note 7 became the biggest failed product launch in history. And that didn't have into account for the harm to Samsung's brand in general and the Note line in particular. For months, anyone who boarded a plane was told that the Samsung Note vii was banned from both the principal cabin and checked baggage.
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Samsung is too big to fail. But if I was certain of one affair when all this happened, it was that the Note brand was dead. The phones exploded! How do you come up dorsum from that?
Well, just this week, Samsung announced the Galaxy Annotation 8. Not only did the Annotation return, simply at $950, the Notation 8 is 1 of the most expensive phones on the market. It's as well early to predict exactly how well it will sell, but short of some other catastrophic battery bug, Samsung'southward Notation seems poised to make a complete comeback.
This is difficult to explain. To be sure, Samsung has spent a ton of money on PR. The company has gone to bully lengths to ensure that its manufacturing and QA procedure prevent some other debacle like this from happening again. It has also pushed the reliable and solid Galaxy S8 and S8+ into millions of hands without incident. But a comeback like the Note'southward isn't simply almost PR; brands have died for less reason.
No, the Samsung Note is back for a more than important reason: It is the most loved phone in the world. Believe me; I'm as surprised as y'all are.
Part of my conclusion is anecdotal—for the past year, I've been fielding questions from current Note users asking when a new model would be bachelor. I would remind them most the Notation vii explosion trouble, but they didn't care.
And so there's data from the Notation 7 recall. When carriers pulled the Note 7, new activations stopped instantly—but according to research from Apteligent, people continued to apply their Note 7s at the same rate. They knew their phones might explode, and they kept using them anyway.
Perhaps more important, very few of united states of america love our current telephone anymore. Certain, in that location are lots of iPhone fans out there, but the ambition for any new model is launching in a few weeks is muted. Likewise, Samsung's more than mainstream Galaxy S8 has millions of users, but about of them would be willing to jump ship if some other Android vendor gave them a reason to. Andy Rubin launched the Essential Telephone specifically to tap this sense of persistent dissatisfaction with the status quo.
The truth is, the Note is different from other phones. It is bigger and broader, more than phablet than phone. It's built for consuming media more than for making calls. And what the stylus lacks in mainstream appeal, it more makes up for in passionate fans. No other phone offers this particular mix of form and part. That mix patently makes for some extraordinarily loyal customers. Being dissimilar tin can counterbalance some catastrophic failures. This is a lesson that the unabridged tech industry should acquire.
Equally advanced equally the Galaxy Note viii is, it's even so a 4G device. What volition these devices and services look like in a 5G world? To find out, PCMag sent Mobile Lead Analyst Sascha Segan to one of the few places on earth that has functional 5G networks: Oulu, Finland. The city is filled with engineers, technologists, and entrepreneurs who are building systems that volition soon overtake the world. And just like the Note 8, that future volition defy expectations.
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About Dan Costa
Source: https://sea.pcmag.com/opinion/17290/galaxy-note-the-worlds-most-loved-phone
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