LG Signature OLED65W7P

LG has used organic light-emitting diode (OLED) engineering in its TVs to great issue in the past, and its new Signature Westward serial is its most ambitious implementation yet. The Boob tube itself is a newspaper-sparse rectangle you lot hang on the wall like a poster (there's no stand), and it attaches to an AV unit that doubles as a Dolby Atmos-compatible soundbar. As you might imagine, this type of innovation doesn't come cheap. The 65-inch OLED65W7P retails for $7,999.99. A 77-inch version, the OLED77W7P, is also planned for release but doesn't take a retail price yet.

Two-Role TV

The W series is notable for its two-role design. The screen consists only of the OLED panel, with none of the processing electronics most TVs crave. Since OLED self illuminates, information technology doesn't need a backlight or edge lighting system to function, letting it measure a scant 0.fifteen inches deep and weigh merely sixteen.viii pounds. For comparing, LG's 65-inch G series tv weighs in at 69.ix pounds with its included stand up.

All of the processing, power direction, and audio is managed through a three.1-by-49.6-by-vii.8-inch (HWD) AV box. This is the brain of the Television set, belongings all of the connections and electronics it needs to run. Information technology connects to the screen through a single ribbon cable, which you tin hide much more easily than the multiple ability and video connections most TVs have hanging from the back of the console. The AV box has a full set of standard ports, including iv HDMI, three USB, both component and composite video inputs, optical audio output, Ethernet, and RS232 for integrating into custom home theater systems. It'south important to annotation that it isn't a stand—it needs to be placed on a console or shelf beneath the display.

LG Signature OLED65W7P

I saw the OLED65W7P at CES, and it was truly striking in person. Since the screen is less than a fifth of an inch thick, it looks like barely more than than a glowing rectangle affluent against the wall. LG has pushed a minimalist, bezel-free aesthetic for several years, and it really pays off in the W serial. The console is so thin and unassuming that all you see is the picture and the stylish AV box below information technology. Every bit mentioned, the box is connected through a thin ribbon cable that can be painted over against the wall.

The AV box as well doubles every bit a Dolby Atmos-uniform soundbar, taking the enhanced sound applied science seen in the LG Signature G series soundbar base and adding a pair of upward-firing drivers to produce the additional height Dolby Atmos audio uses. The drivers beetle from the meridian of the base when the TV's on, and when it'southward turned off they retract neatly back into the box. It isn't equally striking a design element equally the screen, but it's undoubtedly attractive.

LG Signature OLED65W7P

Functioning, WebOS, and Pricing

As an OLED TV, the West series has great potential for video quality, but we won't have hard numbers until nosotros test it. Based on previous LG OLED TVs like the B and K series, the W series volition almost certainly take perfect blackness levels, thank you to OLED technology's ability to keep sure pixels completely dark even while other parts of the screen are illuminated.

The W series is high dynamic range (HDR) compatible, and supports Dolby Vision, HDR10, and a new hybrid log gamma (HLG) HDR technology that promises wider compatibility between content and TVs. It too likely reaches far past the standard color gamut based on what nosotros've seen with other OLED TVs, but again, we'll need to ostend this in testing.

LG Signature W (OLEDW7P) series

LG hasn't significantly changed its WebOS smart TV organisation since it beginning launched a few years agone, but it has made steady improvements and revisions. The Due west serial uses WebOS 3.v, which adds the new HLG HDR support, plus a characteristic called Magic Link that can provide boosted data about whatsoever you're watching. Across that, information technology seems to be the same clean, adequately intuitive interface LG has been polishing for years.

At $eight,000, the LG Signature OLED65W7P costs over twice as much every bit the 65-inch model of LG's OLED-based B series, and four times as much equally the 55-inch B series model. It looks like a compelling upgrade from terminal yr's G series, the 65-inch version of which shares the same $eight,000 cost tag (though an updated OLEDG7P series has been released for 2022, and its 65-inch model is $ane,000 less expensive due to improved manufacturing efficiency).

The Due west series blows the Grand series out of the water in terms of screen slimness, and the addition of upward-firing audio drivers for Dolby Atmos support is a pregnant upgrade for its sound system. If coin is no object, the OLED65W7P could exist the platonic TV for you. We'll know for sure and update this story when we get a chance to test information technology.